About the Writer: Winston Jordan is the writer and creator of Dragon Trio under his brand, Inkpot Comix. Buy his comics and collaborations on IndyPlanet.us!
One thing I’ve always been told is that I am good at pitching and marketing things. It’s not that hard to do, just think from the consumer’s point of view. Here are two main No-No’s for independent comic book creators when it comes to marketing your product:
1. It’s not enough to simply say ‘Go buy my comic’. All that’s going to happen is your post will simply get looked over. You need to tell me why I can’t live without this book and why I’m making the biggest mistake of my life by not checking it out. What sets Fartman and DooDooBoy #1 apart from the other 75 gazillion comic books out there? Why should I buy it and not the one sitting next to it? Sell me the damn thing. Did you really go through the trouble of producing an entire comic…raising money and paying a creative team if you did not do the work yourself , printing costs, to Simply sell the product with ‘go buy my comic’? If that’s the case I certainly hope the book is better than your advertising prowess. You should put as much passion into the advertising and marketing as you did into the creation. Now is not the time to get lazy. And that’s okay if all you want are friends and family purchases. But what convinces a complete stranger to buy it?
2. When pitching your comic in a short paragraph. One of the biggest mistakes that you can make when asked to describe it is to compare it to other properties. I hate to see someone write a pitch for a book and they say ” It’s Star Wars meets Battletoads” or whatever. That’s a cop out and it’s a very lazy way to describe your property.
Harsh realities. Okay, Cupcake, you’ve got a comic book out now the real work starts. No one can buy it if they don’t know it’s out there.
Here are some Google links to help you research what makes a real comic book pitch, and get the word out there.
Oct 25, 2012 – Comic Revolt offers up tips and examples on successfully pitching your comic book to editors.